Them, Condé Nast’s LGBTQ+ Brand, Will Hold a Virtual Pride Celebration

Out Now Live aims to educate and entertain, with celebrity guests and performers

the crowd at a concert
Out Now Live will be broadcast on them.'s platforms and YouTube Live on June 22. Them.

With the Covid-19 pandemic canceling in-person Pride celebrations this year, brands have had to get creative with the production, programming and messaging of their alternative events and campaigns for Pride month. Condé Nast’s LGBTQ+ brand them. plans to celebrate the community and address relevant issues with a virtual event, Out Now Live.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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