Them, Condé Nast’s LGBTQ+ Brand, Will Hold a Virtual Pride Celebration

Out Now Live aims to educate and entertain, with celebrity guests and performers

the crowd at a concert
Out Now Live will be broadcast on them.'s platforms and YouTube Live on June 22. Them.

With the Covid-19 pandemic canceling in-person Pride celebrations this year, brands have had to get creative with the production, programming and messaging of their alternative events and campaigns for Pride month. Condé Nast’s LGBTQ+ brand them. plans to celebrate the community and address relevant issues with a virtual event, Out Now Live. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.