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Ars Technica has many things, from an audience of nearly 8 million monthly uniques to an affluent, educated readership of engaged hard-core techies. What it hasn’t had—until now—is a dedicated advertising staff.
Founded by Ken Fisher in 1998 and bought by Condé Nast for a reported $25 million in 2008, Ars’ following results in four out of five readers visiting daily, according to the site. Last year, its 27,300-word review of Apple’s Mac OS X Lion got more than 3 million pageviews and sold 15,000 copies as a $5 Kindle e-book, also per the site.
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