Comscore Unveils Hispanic Audience Measurement Device

NEW YORK — comScore Networks has launched a Hispanic Internet audience measurement service, with Terra.com and The Bravo Group among the service’s charter clients.

The new service from comScore, a New York-based Internet audience measurement firm, will report the Web surfing and buying behavior of the online Hispanic population based on a representative panel of 50,000 U.S. Hispanics. Recruitment for the online panel is conducted in both Spanish and English in an attempt to ensure representation of each of the five key language segments that comprise the U.S. Hispanic population: Spanish only, Spanish preferred, bilingual, English only and English preferred.

In addition to Terra and The Bravo Group, other charter clients include Yahoo en espanol, AOL, Tapestry (SMG), La Opinion, Media 8 Digital Marketing and Communita, Inc. The service will be broadly available in the fourth quarter, according to comScore.