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Temerlin McClain will likely pursue additional partnerships with DDB Worldwide similar to the one with client Nortel Networks that was unveiled last week, a top agency executive said.
Dennis McClain, Temerlin’s CEO and executive creative director, said of DDB, “We’re handling [Nortel] as a team. We’re very pleased to have this relationship and may move into similar relationships with them in the future.”
Last week, Temerlin and DDB struck an account-service arrangement, which put a major portion of Nortel’s global advertising into the hands of the New York-based Omnicom network.
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