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Several provocative notes on the issue of agency compensation were sounded last week at the American Association of Advertising Agencies’ annual conference.
Following a speech by WPP chief Martin Sorrell last Thursday, which criticized agencies for allowing organizations such as management consultancies to infringe upon their turf, clients chimed in Friday on the possibility of reconfiguring agency compensation schemes.
In a panel that included Bob Wehling, a senior vice president at Procter & Gamble; Pepsi-Cola marketing executive Dawn Hudson; and Patrick McGinnis, chief executive of Ralston Purina, Wehling raised the idea of creating “a win-win situation” for both client and agencies, implying he believed P&G’s current commission system could be improved.
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