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Though surveys often lump them together, single women and married women behave differently as consumers. A report released last month by SheSpeaks gives a useful glimpse at the disparities.
For one thing, married women pay more attention to advertising (bless their hearts!) than do single women. Polling among members of SheSpeaks’ online community in March and April shows this tendency carrying across a range of media when it comes to learning about new products. Marrieds were more likely than singles to say they get such information from TV commercials (59 percent vs.