Comparing Single and Married Women as Consumers

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Though surveys often lump them together, single women and married women behave differently as consumers. A report released last month by SheSpeaks gives a useful glimpse at the disparities.

For one thing, married women pay more attention to advertising (bless their hearts!) than do single women. Polling among members of SheSpeaks’ online community in March and April shows this tendency carrying across a range of media when it comes to learning about new products. Marrieds were more likely than singles to say they get such information from TV commercials (59 percent vs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in