Compaq Pursues New Media Avenues

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HOUSTON-Compaq Computer is turning to nontraditional media as it readies an integrated marketing assault to support its newly launched Presario line of desktop PCs. The $15-million blitz will be the keystone of a fourth-quarter campaign that includes primetime TV, unconventional print venues and point-of-sale. Involved in the project have been Ammirati & Puris/N.Y.,

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