Compaq Marketer Exits; DDB on Hot Seat

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Andrew Salzman last week abruptly resigned as senior vp, worldwide advertising/brand strategy at Compaq Computer Corp., adding to the string of top executive losses at the beleaguered PC giant.
Salzman’s exit comes as lead shop DDB Worldwide has been under pressure to deliver a strong brand campaign for its $150-million client. Salzman told Adweek he would pursue other interests and is mulling two offers, but declined to elaborate.
DDB, sources said, has been “working diligently but struggling”
to nail a compelling platform for the company’s e-business marketing efforts, which launched in March.


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