Community Over Cookies: How Slim Jim's Long Boi Gang Claimed Victory in March Adness 2021

Sour Patch Kids, Oreo and McDonald's also made an impressive showing in the tournament

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It’s official: The Long Boi Gang has claimed victory for Slim Jim in our annual March Adness tournament.

Adweek’s March Adness bracket, which lets readers vote on the year’s best advertisers, always prompts dramatic brand rivalries and impressive community moments. But nothing prepared us for the results of this year’s tournament. Round after round shredded our top seeds as brand communities rose and collided. Titans like Apple, Bud Light and Nike fell to relative underdogs like Heinz and Wendy’s. 

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