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CHICAGO Miller Brewing’s music-based “Flavor to Savor” promotion this summer for Miller Genuine Draft will be supported by advertising from commonground, an 18-month-old independent that bills itself as a “cross-consumer” marketing agency.
The promotion, which involves concerts in six to eight urban markets, is “the most significant effort targeting African American consumers in quite some time,” Miller representative Scott Bussen said.
Commonground in Chicago has created radio, print and television ads to back “Flavor to Savor,” which will roll out through the summer.
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