COMMERCIAL DIRECTOR: JOE PYTKA

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So original is the Museum of Contemporary Art commercial called ‘T.V. Dinner’ that one agency executive who’s worked with Joe Pytka for years says he first thought it was done by a kid right out of art school. ‘I don’t know anybody who can so consistently achieve the shock of the new,’ says Steve Hayden, chairman of BBDO Los Angeles. After two decades in the business, it seems like the 54-year-old Pytka, who’s based in Venice, Calif.,

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