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By Sept. 15 of last year, many self-proclaimed industry pundits declared that advertising as we knew it was dead. Irony, they insisted, would be forever inappropriate. Sophomoric humor and tasteless sight gags would never again be tolerated by an irrevocably somber public.

Summing up the weeks that followed, we noted in our pages that “cynicism, which had been the prevaling sentiment in advertising in recent years, was replaced by sincerity.”

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