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ATLANTA Commerce Bank has launched a review for its advertising account, the company said.
The Cherry Hill, N.J.-based bank said it has sent inquiries to an undisclosed number of agencies, mostly in New York. The incumbent, Interpublic Group’s Tierney Communications in Philadelphia, has been invited to defend. The shop said it is evaluating its options but has not made a decision. Tierney has held the account for the past 10 years.
Commerce Bank spent $9 million on advertising in 2004 and $3 million in the first nine months of last year.
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