Coming to a Mall Near You: Coke-Sponsored Movie-oke

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Coke Zero and L’Oréal are getting ready for their close-ups by sponsoring the Yoostar Casting Agency Tour, a nine-city crosscountry jaunt with 25 stops at college campuses and malls to spread the acting bug and the concept of “movie-oke.”

NMA Entertainment & Marketing brokered the sponsorship deal between the brands and Yoostar, which is also an agency client through its Vanguard Entertainment division. The $169.95 Yoostar entertainment system comes with a Webcam, green screen, microphones, classic film clips minus key actors and other tools wannabe Brandos need to insert themselves and act their way out of scenes from The Godfather, Rocky or National Lampoon’s Animal House.

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