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Gotham’s latest campaign for Liz Claiborne introduces a tagline that emphasizes the clothing line’s comfort and flexibility.
The theme for the $10-12 million effort, which features model Niki Taylor (shown here), is: “Get comfortable.”
The line is meant to be an umbrella for the entire Claiborne spring collection, and will likely be used when the client rolls out its fall offerings. ” ‘Get comfortable’ works on two levels: physical and emotional,” said Lynn Giordano, chief creative officer at Gotham, New York.
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