Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A print ad in last Sunday’s newspapers from Howard, Merrell & Partners for longtime bank client BB&T implores North Carolina citizens hit hard by Hurricane Floyd to help their friends and neighbors.
The Raleigh, N.C., shop placed the three-column ad, tagged “The waters will subside. Our commitment to the future will not,” in 19 dailies and weeklies in the eastern region of the flood-ravaged state.
“We’ve all been hit hard by the recent hurricane and the devastating floods that followed,” the copy reads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in