Comcast Spliced Footage of Jessie Diggins’ Historic Gold Medal Win Into Its Epic Same-Day Olympics Spot

72andSunny New York used time to its advantage

NBC has been updating its ads with footage filmed in PyeongChang only hours before. Comcast

Jessie Diggins made history in Pyeongchang earlier this week when she, along with team sprint freestyle partner Kikkan Randall, won the first Olympic gold medal for the U.S. in cross-country skiing.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.