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Jessie Diggins made history in Pyeongchang earlier this week when she, along with team sprint freestyle partner Kikkan Randall, won the first Olympic gold medal for the U.S. in cross-country skiing.
Diggins’ come-from-behind win inspired some truly epic announcing and also led to her selection as the U.S. flag bearer for Sunday’s closing ceremony.
Fans watching the games stateside may have been surprised to see an ad for NBC’s parent company, Comcast, that starred Diggins and featured footage of the very same historic event immediately after it aired in the U.S.
The win and the gorgeous spot that followed made for a truly seamless blend of sports, pop culture and advertising.
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