Comcast Makes a Hostile $66 Bil. Bid for Disney

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NEW YORK In the middle of a tense power struggle with Roy E. Disney and following the unraveling of the relationship with box office animation champ Pixar, beleaguered Walt Disney Co. CEO Michael Eisner received yet another blow this morning from Comcast president and CEO Brian Roberts, who wants to take over his company.

Following a conversation earlier this week in which Eisner apparently refused Roberts’ proposal for a merger, Roberts decided to make a public $66 billion pitch to Eisner and the Walt Disney board of directors, detailing how the entertainment giant and the cable conglomerate could together create a company more valuable than either would be alone.

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