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“An intervention for television? What the hell is going on?” Those are the first words we hear from LaMel after he walks into his Richmond, Calif., home to find his family and friends and a touchy-feely counselor type surrounding him in his living room with two TVs placed side by side for comparison. He’s a DirectTV customer, a real one, and Goodby, Silverstein & Partners has orchestrated some tough love to get him to see that he is on the wrong path with his current service and would be much better off with Comcast.
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