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NEW YORK Comcast Cable, the nation’s largest cable company with 21.5 million subscribers, has hired Hispanic shop Maya Advertising & Communications to handle public relations for its On Demand en Espanol ad campaign running through January.
The Washington, D.C.-based agency, which did not disclose financial details of the transaction, was selected after Comcast considered several shops over the past few weeks, said Luis Vasquez-Ajmac, president of Maya.
Maya’s campaign includes pitching the new service to Spanish- and English-language media outlets such as CNN en Espanol.