Comcast Drops Disney Pursuit

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Comcast said Wednesday that it has withdrawn its unsolicited $48 billion offer to buy Walt Disney Co. because Disney “steadfastly refused to open negotiations.”

During a conference call with investors, analysts and media to discuss the company’s first-quarter financial status, Brian Roberts, Comcast chief executive, related that the two companies would not become one.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in