Combined Crop Co. Seeks Shop

CHICAGO-Syngenta AG, a company formed from the merger of the agricultural divisions of Novar-tis and AstraZeneca, will hear pitches from at least three agencies this month as it prepares to consolidate its marketing ac count, sources said.

Sources put total marketing spending for the combined account as high as $50 million. Spending recorded by Competitive Media Reporting for the Novartis and AstraZeneca accounts was significantly lower.

Thought to be participating in the review are Novartis crop protection agencies Martin/Williams and Colle McVoy, both in Minneapolis and TBWA\Chiat\Day in Venice, Calif., sources said. Officials from those agencies either could not be reached or referred calls to the client.

Kim Dawson, head of customer relationship marketing/brand services at the Greensboro, N.C., client is running the re view, sources said. Dawson did not return phone calls.

Agencies have already completed qualifications questionnaires and are expected to make presentations in mid-March, sources said.

Syngenta is the world’s largest agribusiness company for crop protection and seeds, with 1999 sales of $7.3 billion, according to the company’s Web site.