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Columbia Sports wear Co. maintains its sarcastic, occasionally racy approach to advertising in a new campaign.
The work is from Borders Perrin Nor rander in Portland, Ore., which has worked with the crosstown client for 25 years. Spending through the end of the year is estimated at $10 million.
Five print ads each focus on a single product. In the lower left of each is a black-and-white picture of Columbia’s stern-looking chairman, Gert Boyle, who has been a staple of the company’s ads since 1984.
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