Colorado Ski Resort Heads East for Ads

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NEW YORK Grey Global Group’s Grey Worldwide said it has landed creative duties on Colorado’s Beaver Creek Resort, following a pitch in which it competed against independent Wieden + Kennedy and Omnicom Group’s TBWA\Chiat\Day.

Grey’s Sticky Grey “village” in New York will handle creative and its MediaCom sibling will handle media. In addition to Wieden in Portland, and TBWA\C\D in San Francisco, Grey bested independent The Richards Group in Dallas and HL2 in Seattle.

The Avon, Colo.,



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