The Color of Money

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}A welcome splash of art or an invitation to road rage? A way to make easy money or a mindless contribution to ad clutter?

Whatever you think of the idea, more people than ever are getting paid to swaddle their cars in advertising. And they’re learning pretty quickly what the marketing game is all about.

“My car is naked again, and I’m not all that disappointed,” says Paul Hocker, whose New Beetle dripped all summer with images of Dreyer’s ice cream.

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