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Two early frosts in the North Georgia mountains forced Match and Pogo Films to fool Mother Nature.
Creatives at the Atlanta shop and its local production partner thought the foliage would retain its fall colors through this week and the scheduledfilming of the newGeorgia tourism campaign.
“Instead, we’re doinga run ‘n’ gun,” said Match creative director Ted Nelson. “The scenery plays such a role in this campaign that when a shot presents itself, we have to take advantage of it.”
The two-day shoot was directed by Pogo’s Steve Colby (pictured below), who used a variety ofcamera filters to wrench the last hues from the oaks and maples in Vogel State Park.
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