Colonial Williamsburg in Review

The Colonial Wil-liamsburg Foundation has mailed questionnaires to prospective agencies regarding its ad account.

Media spending in 2000 was $9 million, per CMR. No expenditures have been made in 2001.

Income for the restored 18th century capital of Virginia is derived from its hotels, restaurants, retail shops, golf courses and licensing fees.

Management changes at the foundation, including the creation of a subsidiary called Colonial Wil-liamsburg Co. that encompasses all marketing and for-profit units within the organization, are said to be responsible for the review.

Five-year incumbent Just Partners, now Work Inc., will defend.

“We’ve been successful in placing Colonial Williamsburg on the vacation radar, where it wasn’t before,” said Don Just, chairman and chief executive officer of the Richmond, Va., agency. “We plan to defend it tothe death.”

A decision is ex-pected this summer. CWF director of public relations Tim Andrews said the winner’s first task is creating 2002 ads, which will celebrate the attraction’s 75th anniversary.

“We’re sensitive to the growing competition for tourist dollars and the challenge to come up with a campaign that garners attentionin a rapidly changing world,” Andrews said.

Hal Gieseking in Williamsburg is conducting the search.