Colonial Williamsburg in Review

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The Colonial Wil-liamsburg Foundation has mailed questionnaires to prospective agencies regarding its ad account.

Media spending in 2000 was $9 million, per CMR. No expenditures have been made in 2001.

Income for the restored 18th century capital of Virginia is derived from its hotels, restaurants, retail shops, golf courses and licensing fees.

Management changes at the foundation, including the creation of a subsidiary called Colonial Wil-liamsburg Co. that encompasses all marketing and for-profit units within the organization, are said to be responsible for the review.

Five-year incumbent Just Partners, now Work Inc.,







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