COLONEL BOGEY MARCHES AGAIN

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The Loomis Agency was prepared with a patriotic theme for Furr’s Family Dining when broadcast advertising resumed in the week following the Sept. 11 terrorist attacks.

The Dallas agency had created a “Be prepared” television campaign for the cafeteria chain that showed animated silverware drilling to the “Colonel Bogey March,” the whistling theme music from Bridge on the River Kwai.

“We did consider whether or not we should move ahead with the spot,” said agency president Mike Sullivan.

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