Collins, Briggs Come Aboard at Allen & Gerritsen

Allen & Gerritsen has hired Jackson Collins as director of account planning and Steve Briggs as a group marketing director.

The agency in Watertown, Mass., with nearly $100 million in billings, ranks among the region’s largest independents and has been trying for the past year to expand from its business-to-business base into a more mainstream niche.

Adding Collins and Briggs, both of whom have big-brand experience at consumer-focused companies, further enhances the services A&G can make available to clients, said agency president Andrew Graff.

“With all the experience they have … they will help round out A&G’s capabilities,” Graff said.