Colle + McVoy tries to make the 1970s fitness

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Colle + McVoy tries to make the 1970s fitness craze of Jazzercise hip again in a campaign that breaks next month.

“Jazzercise is still seen as leg warmers and ‘poofy’ hair,” said John Jarvis, creative director at the Minneapolis shop. “But in reality it’s changed with the times as much as anything.”

The campaign, focused on newspaper ads, has been distributed to franchisees of the exercise program.

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