Colle & McVoy Steps Into LaCrosse, Gets Amcom Call

Colle & McVoy was named agency of record for LaCrosse Footwear following a review that included incumbent Stephan & Brady.
The Minneapolis agency will be responsible for all marketing communications for the LaCrosse, Wis., company’s LaCrosse, Red Ball and Rainfair brands, an agency representative said. Billings are estimated at $2 million.
Additionally, Colle & McVoy was awarded all marketing chores for Amcom Software, which develops computer telephony, directory and messaging software for healthcare, education and government entities.
The agency’s first task will be to raise Amcom’s visibility in those industries. Billings for the account are estimated at an initial $2 million.
–Aaron Baar