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Colle & McVoy was named agency of record for LaCrosse Footwear following a review that included incumbent Stephan & Brady.
The Minneapolis agency will be responsible for all marketing communications for the LaCrosse, Wis., company’s LaCrosse, Red Ball and Rainfair brands, an agency representative said. Billings are estimated at $2 million.
Additionally, Colle & McVoy was awarded all marketing chores for Amcom Software, which develops computer telephony, directory and messaging software for healthcare, education and government entities.
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