Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Colgate-Palmolive said it would expand its line of oral healthcare offerings by buying Tom’s of Maine, a maker of “natural” toothpaste, for $100 million. The purchase is part of Colgate’s strategy to increase its focus on oral hygiene products.
Colgate will get 84 percent of the privately held company, with founder Tom Chappell and his family retaining the rest. Chappell will stay on to run the Kennebunk, Maine, company, which employs about 200 people. The firm also makes mouthwash, floss, deodorant, soap and shaving cream.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in