Colgate Is Running a Clever Upside-Down Snapchat Ad to Promote Water Conservation

The campaign coincides with World Water Day

Snapchat will make $770 million in ad revenue this year, according to eMarketer’s updated forecast. That’s $30 million less than it projected in the fall of 2016. But it still represents a 157 percent year-over-year revenue increase for Snap, the app’s parent company that recently went public.