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Personal products promises. to be a lucrative business for Colgate-Palmolive in 1993. Colgate plans to increase media ad spending by several million dollars as part of a 10% overall ad and promotion hike in the U.S. and will beef up its personal care division by strengthening existing personal care brands and leveraging its recently acquired Mennen franchise into haircare, sources said.
The push into personal care comes nearly a year after Colgate bought the Mennen franchise last February.
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