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Cole Haan doesn’t want to be part of the fashion world’s “sea of sameness,” according to David Maddocks, chief marketing officer and general manager of business development. Instead, it wants to create “inspirational” yet “attainable” work that motivates women to pursue their passions—while, of course, wearing Cole Haan’s latest collection.
That’s why the brand’s latest campaign, “Extraordinary Women, Extraordinary Stories,” focuses on Christy Turlington Burns and Karlie Kloss. While yes, both women are known for their work as models—Cole Haan is a fashion brand, after all—they are also known for their impact on communities outside of fashion.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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