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Living in Colorado sure has its benefits. And one of them, according to a new campaign by Cultivator Advertising & Design, is proximity to inexpensive lodging at Keystone Resort.

The work, which includes radio, newspaper and direct mail ads running in Colorado, touts stays at the Keystone, Colo., resort, a division of Vail Resorts.

“Keystone presents,” begins one print ad. “How to maximize your Keystone experience by harnessing the power of the information age.”

The tagless ad provides a phone number and Web address to get info, and touts the resort’s offerings, such as “our Sunday night stay for only $64 per night.”





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