A Cold Call Warms Morningstar Storage To West & Vaughan

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Without a review, West & Vaughan has been named the first agency of record for Morningstar Mini-Storage.
The estimated media budget for print, TV and direct mail targeting consumers and the trade is $1 million. Advertising had previously been handled in-house.
The account assignment followed a cold call from Chris Ng Cashen, vice president and director of account planning at the Durham, N.C.,

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