Colby's Need for Speed

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Passion, Detail Ride Together in Suzuki Ads
LOS ANGELES–New models, superior engineering and race victories are the focus of a new ad campaign for Suzuki motorcycles. Billings are in excess of $10 million, according to industry estimates.
The new print and TV work for Brea, Calif.-based American Suzuki Motor Corp. was created by Colby Effler & Partners, Santa Monica, Calif. The print component, consisting of six single-page ads and two spreads, breaks this month. There is no tagline for the campaign.




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