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LOS ANGELES – Colby Effler & Partners is an agency on a mission.
The Santa Monica, Calif., shop is beefing up its staff to go after new business from more high-profile clients. The strategy includes hiring seasoned executives with big agency experience. Most recently, it added heavyweight planner Anne Truscott and jumped on the interactive bandwagon with an in-house unit servicing existing and new business.
The agency, which has more than doubled its billings to $60 million in the last year, brought in Truscott in the newly created position of director of strategic planning, reporting to Rick Colby, agency president and executive creative director.
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