Colby Hits Overdrive

LOS ANGELES – Colby Effler & Partners is an agency on a mission.
The Santa Monica, Calif., shop is beefing up its staff to go after new business from more high-profile clients. The strategy includes hiring seasoned executives with big agency experience. Most recently, it added heavyweight planner Anne Truscott and jumped on the interactive bandwagon with an in-house unit servicing existing and new business.
The agency, which has more than doubled its billings to $60 million in the last year, brought in Truscott in the newly created position of director of strategic planning, reporting to Rick Colby, agency president and executive creative director.
Truscott left TBWA/Chiat/Day, Playa del Rey, Calif., last year following a maternity leave, after seven years as the planning director there.
Truscott, who worked on Taco Bell, Jack in the Box and other accounts at TBWA/C/D, originally joined CE&P on a freelance basis, assisting with the recent pitch for Del Taco,which was eventually won by WongDoody.
“I found a job that I loved,” she said. “I think CE&P [in five years] will be a $100 million agency that is creatively led, with clients that are willing to take risks. They have all the right people. The sky’s the limit.”
“We knew that planning would be a serious part of us,” said Colby. “[During the Del Taco pitch], everyone at the agency loved working with her. We’d finally found that person we’d been looking for.”
Truscott will also work with Kim Haskell, executive vice president and new business head at the agency and a fellow TBWA/C/D alumnus.
Since Haskell joined last year, the agency has added more than $30 million in billings from such clients as Wherehouse Music Stores and Cheap Tickets.
For its new interactive department, Colby is looking for an experienced Internet guru to head the division. ¡