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Colby Effler & Partners has acquired crosstown entertainment shop Air Creative Group.
The deal sees Colby, a unit of Japan’s Dentsu, take on the Paramount Domestic Television account, formerly handled by Air. Other terms of the agreement were undisclosed.
Air president Stefan Gerber joins the Santa Monica, Calif., agency to head up a new entertainment unit there. Eight other Air staffers have also joined to continue servicing Paramount and lend a hand on other accounts.
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