Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Coca-Cola has formed a multiyear marketing partnership with the WNBA to host a number of WNBA FIT Clinics at community parks across the U.S.
The program supports Coca-Cola’s “Live Positively” initiative and WNBA Cares. It kicked off last week with clinics in New York City and Washington, D.C, and will continue through the end of the summer.
The clinics will teach fitness skills and nutrition to kids. Coke also hopes that holding camps in local parks, as part of its “America is your park” program, will encourage families to visit neighborhood parks more often.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in