Coke’s Touchless Machines Serve Chilled Drinks With a Side of Peace of Mind

The latest vending machine to do some feel-good branding

a man using his phone to select a coke from a coke vending machine
Coke hopes to have a touchless option in all of its machines by year's end. Coca-Cola

Eleven years ago, Coca-Cola took the wraps off what it called “the fountain of the future.”

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.