Adapting to Crisis

Coke’s Touchless Machines Serve Chilled Drinks With a Side of Peace of Mind

The latest vending machine to do some feel-good branding

a man using his phone to select a coke from a coke vending machine
Coke hopes to have a touchless option in all of its machines by year's end. Coca-Cola

By Robert Klara

July 16, 2020

Eleven years ago, Coca-Cola took the wraps off what it called “the fountain of the future.”

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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