Adapting to Crisis

Coke’s Touchless Machines Serve Chilled Drinks With a Side of Peace of Mind

The latest vending machine to do some feel-good branding

a man using his phone to select a coke from a coke vending machine
Coke hopes to have a touchless option in all of its machines by year's end. Coca-Cola

By Robert Klara

July 16, 2020

Eleven years ago, Coca-Cola took the wraps off what it called “the fountain of the future.”

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
Recommended videos
You Might Like

Webex and GoDaddy CMOs Share How They Build Genuine Connections Through Emotional Storytelling

By Julie Cullinane

A Playbook for Thriving in the Post-Cookie World

By TransUnion

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

Cross-Screen TV Measurement Is the Key to Unlocking Today’s Upfronts

By Christine Grammier

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}