Coke's Touchless Machines Serve Chilled Drinks With a Side of Peace of Mind

The latest vending machine to do some feel-good branding

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Eleven years ago, Coca-Cola took the wraps off what it called “the fountain of the future.”

With a cabinet designed by Italian firm Pininfarina and innards equipped with PurePour technology, the Coca-Cola Freestyle machine revolutionized food service by moving drink dispensing from behind the counter and into the hands of customers.

Loaded with a dizzying selection of juices, soft drinks and flavored waters, Freestyle gave customers the choice of 104 flavors—and any combination thereof. Suddenly, if you wanted a grape Fanta with some Minute Maid Light Lemonade and a splash of Dasani, that curious concoction was—courtesy of a touchscreen—right at your fingertips.

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