Coke's Powerade Scores With LeBron

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NEW YORK A multimillion-dollar ad campaign created by independent Creative Presence Partners is set to launch for Powerade Flava23, said Coca-Cola representatives on Wednesday.

The beverage is named in honor of its spokesman and inspiration, LeBron James, the NBA’s Rookie of the Year and a member of the U.S. Men’s Olympic basketball team.

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