Coke's Powerade Breaks Est. 60 Mil. Campaign

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Coca Cola’s Powerade next week breaks an estimated $60 million campaign with the tag, “Very real power,” and the brand hopes to stimulate discussion about whether or not some of the athletic feats depicted in the spots are authentic.

A TV effort, via Wieden + Kennedy, Portland, Ore., shows an outfielder breaking through a wall to make a catch, a man balancing a car on his head and Atlanta Falcons quarterback Michael Vick throwing what looks like a 180-yard pass.

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