Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Starwood Hotels & Resorts today named former Coca-Cola president, COO Steven Heyer its CEO.
Heyer, 52, takes the post on Oct. 1 and will succeed company founder Barry Sternlicht, who will assume the position of executive chairman and chief design officer. The move had been expected [Adweek Online, Aug. 13].
Interpublic Group’s Deutsch in New York, handles the ad accounts of Starwood’s Westin and Sheraton brands, for which combined media spending totals $70 million a year, per Nielsen Monitor-Plus.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in