Coke’s ‘Happiness Factory’ Claims Victory

NEW YORK Coke’s “Happiness Factory” from Wieden + Kennedy, Amsterdam, the Netherlands, was named the Viewers’ Choice of 2007 in a competition held by Firebrand, in association with Adweek.

Last week Firebrand, which showcases commercials online and on its television show seen on Ion TV, had viewers vote on 12 spots culled from Adweek‘s Best Spots of the Month. The winner was announced on Friday at midnight on

Coming in second place was Skittles’ “Touch” from TBWA\Chiat\Day, New York, followed by Nationwide’s “Rollin VIP” from TM Advertising, Irving Texas. Nationwide’s spot memorably stars Kevin Federline as a fast-food worker with dreams of being a rap superstar.

Other nominees were Propel’s “Stress Monster” from Element 79, Chicago, and Vitamin Water’s “Symphony” from Berlin Cameron United, New York. “Symphony” showed rapper/entrepreneur 50 Cent conducting an orchestra.

Go to and click on Adweek‘s Best of 2007 to see all 12 nominees.