Coke.com Finds Its Inner YouTube

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It may come as a surprise given Coke’s tepid reaction to a recent viral video starring its product, but the soft-drink giant is overhauling its Web sites, Coke.com and CocaCola.com, as brand destinations designed to showcase consumer creativity.

The Atlanta-based company until now has used its namesake sites as sources for corporate information, while linking out to its consumer-facing destinations, like MyCoke.com

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