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Droga5 has plenty of time to celebrate its Coke Zero win, as the new agency's first big campaign isn't expected until March.
The New York shop won U.S. creative responsibilities on the brand after a review. The other finalists were Ogilvy & Mather, 72andSunny and Leo Burnett, according to sources.
The assignment includes both traditional and digital marketing, a Coke representative said. Media spending on the brand totaled around $35 million last year, according to Nielsen.
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