Coke, WNBA Team Up

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Coca-Cola has formed a multiyear marketing partnership with the WNBA to host a number of WNBA FIT Clinics at community parks across the U.S.

The program supports Coca-Cola’s “Live Positively” initiative and WNBA Cares. It kicked off last week with clinics in New York City and Washington, D.C, and will continue through the end of the summer.

The clinics will teach fitness skills and nutrition to kids. Coke also hopes that holding camps in local parks, as part of its “America Is Your Park” program, will encourage families to visit neighborhood recreational facilities more often.

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